Everyday people attempt direct mail because they hear that it’s an easy method for making money from home. Most people who try to use direct mail don’t stay around for long because of the amount of money that they wind up losing. But this doesn’t have to be your fate – but only if you avoid the most common mistakes of direct mail.
In today’s lesson, I’m going to reveal to you some of the most common mistakes that people make with direct mail when it comes to promoting their website and their backend products. This list isn’t exhaustive, there’s much more, but I just and to point out the most common ones. Here’s the first big and common mistake that people make:
1) Mailing via bulk rate
You never want to do this. When mailmen see your bulk mail letters, they will think that it’s some sort of ridiculous advertisement, and will probably throw your mail away… all of them. It doesn’t matter if it’s a legit letter was meant for your customers. Mail men don’t know this… all they know is that the letter looks like bulk mail, and they will toss it away – especially if their mail bag is heavy.
Never send out bulk mail. Send out a letter or postcard with a real life stamp. Your goal is to get them to briefly read your letter or postcard, and lead them back to your website where they can possibly buy your product. You don’t have to send out a 23 page letter detailing your offer. Instead, make it quick and easy, and you will be good to go. Here’s another thing that you don’t want to do when doing direct mail for your internet business.
2) Don’t over populate the letter with teaser copy
Have you ever heard of “teaser copy”? Well if you haven’t, you should know that teaser copy is simply small snippets of text on an envelope that is supposed to entice someone to open up their mail. You’ve seen it before. If you’ve received mail from a major retail store, then you know what I mean.
Typical teaser copy that you may see on an envelope are: “first class mail”, “urgent”, “for you only”, “pertinent information inside”, and more. Hopefully you catch my drift, and have seen mail like this. And this is actually fine… the main thing is that you don’t want to be excessive with it.
I’ve seen and received envelopes with large and small text on the front and back of the envelope. The text were in different colors and looked like a straight sales pitch. I didn’t even open up the letter because I already knew that it was some sort of offer inside of it – that was probably promoting a $1,000 product.
Direct mail can be easy, just don’t overcomplicate it, and proceed with a simple approach. If you want to make more money from your website using direct mail, I’m confident that you can make it happen.
Good luck with using direct mail in your internet business today.