Of all the marketing tools you can use on the internet, email marketing is probably the most effective. Because of the advances in new technologies it is becoming a lot easier to be able to attract and keep business customers.
Used for business, the internet can contact thousands of people all over the world, at the touch of a button. Using email to communicate and contact people from all over the world, can be a very powerful business tool indeed.
That is how the idea of mass email marketing came about. Bulk email marketing can be seen from two angles, some people use the terms mass marketing, direct email marketing or just direct marketing as a way of referring it to a marketing tool. It is looked at as a way of contacting lots of people simultaneously by the way of their email addresses whether it was solicited or not.
Most people regarded this type of marketing as SPAM, which is unwanted, unsolicited, useless junk email. It uses up band width that could be better used elsewhere. Bulk emails can benefit both consumer and businesses, but this has been abused by so many commercial enterprises that sending bulk email is now seen as SPAM. Even though the emails could have contained useful information it is now considered all as junk email.
This is why bulk email marketing may adversely affect your e marketing campaigns and e-marketing strategies. If only one of your emails are considered spam, it could cause all of your emails to be blocked by all the email service providers. Your site could also be blocked by all the search engines and banned from your hosting service provider.
Beware of companies that want to sell you masses of email addresses claiming them to be from a relevant and legitimate opt in list. Stay away from these companies or you could be storing up trouble for yourself and your business.
You can avoid all this trouble by creating your own opt in list, this is where people who are interested in what you have to offer, and give you permission to contact them via their email address. This not only builds a trusting business relationship but builds a targeted customer base. You can build a huge customer base over time and you know your customers are interested in what you have to offer. Also you will not be bombarding them with useless,unwanted junk email.
If you are only just starting up your own business and you do not have an email list, it may be an idea for you to advertise your products on relevant forums, notice boards and other platforms. These sites can help you to build very large email lists in a short time. There are many ways you can build your email list, use your imagination and do plenty of research, because there is plenty of help out there on the internet.
Email marketing can be a very powerful tool to use for your e marketing campaign and e-marketing strategies and will be very good for your business, but do not forget no unsolicited bulk email.
Remember run your business in a professional and trust worthy manner and you will be successful. Good luck.