Social Marketing is a confusing labyrinth of terms, conditions and rules that you need an expert in social marketing to navigate for you. Facebook, MySpace, Squidoo, Twitter, YouTube, and Hubpages all have a variety of rules to follow regarding business use of their sites. You can become a fan of just about any major company on any of the main social networking sites. That does not mean that you can just duplicate your website on any of these sites and multiply your business accordingly.
There are many restrictions about commercial advertising and direct solicitation of members. There are rules against spam as well that you need to be aware of to keep your site from being shut down for non compliance. You need to be an expert if you want to get into all of these sites. Local Marketing Authority is a social marketing agency that is well versed in social network marketing as well as blogging for business, maximizing your email lists, search engine optimization and all of your other web marketing needs. Due to economies of scale by using Local Marketing Authority for all of your web marketing needs you will realize a great deal of savings rather than using several providers.
If you have a great deal of video content that you use to bring traffic to your site via RSS feeds, blog links or newsletter links you can use YouTube as the repository for them as an additional place to have your customers go for information. I would recommend having your social marketing agency transfer copies of your video to YouTube as members of the various social networking sites feel more comfortable viewing what could be considered “commercial” video at YouTube versus going directly to the company’s website for the same video.
Having someone on Twitter who has a large following in the market you are seeking to reach Tweet about your product or service can drive a great deal of traffic in the direction you want to go. Many people become fans of a particular company or product so that they can get the most up to date information on new products, promotions, and contests. Other benefits to having a great deal of social network marketing efforts are that to actually set up the various sites and access comes at no charge to you. To effectively set up on all of the various sites you would need a great deal of time which most business owners do not have. To maximize your exposure and to take advantage of the benefits of social network marketing you would need to employ the services of a web marketing company like Local Marketing Authority that not only can help you with reaching the hundreds of millions of customers on Facebook, MySpace, Twitter, YouTube and the rest of the social networking sites but with the rest of your web marketing needs.
Not only are social networking sites excellent areas for new customers and revenue you need to consider business networking sites like LinkedIn as well. You can put your company profile up and join the various groups that apply to your business area. You can also blog in any of the groups you are set up in. Local Marketing Authority offers “blog for business” services along with search engine optimization, RSS Feed applications and a variety of options in social network marketing. They also offer a great deal of information about the various services they offer. They have explanations of how MySpace and Facebook work, what RSS feeds are and why you should be using them to complement your email marketing, how search engine spiders work and they also offer a free E-book if you sign up for their newsletter called “13 Deadly Marketing Mistakes”.