Do you have time to market your WAHM business? Many work-at-home-moms market their businesses regularly when they start out and are desperate for that first paying customer. But when they get busy with clients, their marketing often falls to the wayside… until they realize they don’t have any work lined up for the next month. Then they swing back the other direction and heavily focus on marketing again.
When your marketing follows this pattern, you can waste a lot of time wondering which marketing technique to try next, and figuring out how to make it work. Instead of continually growing, your business will jump ahead in short spurts.
If you take the time to create a marketing plan, your business will always be growing because you’ll always know what to do next. You won’t get “stuck” when you have a plan to keep moving – even during busy times.
Begin to create your marketing plan by deciding what types of marketing are good for your business. What has worked well for you in the past? Is there anything new you want to add to your marketing mix?
Next, plan your marketing. Instead of focusing on the final goal – for example, an exciting publicity campaign for your new website – break the entire process down into steps. This way, you can see the big picture, but will only focus on one step at a time.
For instance, if you would like to promote your business by writing articles, you might break your marketing into these steps:
o Research places to submit your articles
o Brainstorm article ideas
o Draft your article
o Edit your article
o Submit your article
o Track your results
If a direct mailing campaign is something you want to do, you shouldn’t simply sit down and blindly mail out postcards or letters. You must first plan how you will build your mailing list, decide on the message you want to send, create the direct mail piece and then mail it.
Once you know the steps you need to take, plan the time to do them. You could make a checklist for yourself to follow, or add pieces of your marketing plan to your daily schedule. A marketing plan makes it easy to plan ahead for seasonal slumps or busy periods.
Whatever marketing techniques you use, always plan a way to track your marketing as well. Tracking will help you know what is working for you and what isn’t. Then adjust your plan accordingly.
Remember, your marketing plan is a good guideline, but it’s not set in stone. If something isn’t working, tweak it or move onto something else.
When you create a plan for your marketing, you will find the time to market yourself a little bit every day, and you can watch your business grow at a continual, steady pace.